L'Oréal Solaris
UX/UI | Product Development
As part of L'Oréal Brandstorm 2025, my team and I set out to redefine men’s skincare by introducing L'Oréal Solaris—an innovative smart ring paired with an AI-powered app. Our solution leverages real-time skin diagnostics, environmental tracking, and personalized product recommendations to seamlessly integrate skincare into men's daily routines.
By addressing key barriers such as accessibility, education, and engagement, Solaris empowers users with data-driven insights and customized skincare regimens tailored to their unique needs. Our project emphasized feasibility, scalability, and inclusivity, aligning with L'Oréal’s mission to make beauty more accessible for all. Through research and strategic development, we positioned Solaris as a groundbreaking step toward bridging the gap in men’s skincare.
Duration: 2 Months
Team Size: 3
Primary Role: UX/UI, Researcher, Brand & Product Strategist, Manager
Our Audience
Men interested in or within skincare and beauty.
Research & Insights
The skincare industry is evolving, with increasing attention on common concerns for men such as blackheads, wrinkles, acne, sensitivity, dark circles, and fine lines. While traditionally less engaged, men are now embracing skincare across diverse identities—from athletic mavericks and rugged adventurers to sharply styled creators and beauty-conscious individuals. The future of men's skincare leans toward genderless products, gamification, wellness integration, and tech-driven solutions.
Our survey reveals a growing interest in skincare, though consistency remains a challenge due to forgetfulness, time constraints, and product costs. Despite this, key products like cleansers, moisturizers, and exfoliators are already in use, with consistency driven by visible results, commitment, and satisfaction. Many men not only express an interest in skincare but are also willing to invest, influenced by curiosity, self-improvement, and social recommendations. Additionally, a majority already own wearable smart devices—indicating a tech-savvy audience open to innovative solutions like Solaris.
So, what does this tell us? The demand is there—men are engaged, willing to spend, and looking for solutions that fit their lifestyle.
Meet Kevin
User Persona
Kevin Lewis
Age: 26
Education: Bachelor of Arts
Hometown: Raleigh, NC
Occupation: Creative Director
Kevin is a creative director with a passion for the arts, nature, and astrology, but his demanding job leaves him with little time for self-care. Struggling with eczema and adult acne, he finds it challenging to establish a manageable skincare routine. He’s overwhelmed by the wide range of products and unsure which ones are right for his skin. With a busy lifestyle, Kevin is seeking a personalized and affordable solution that fits seamlessly into his schedule.
Introducing
#GameOn
Meet Solaris, a smart ring paired with an AI-powered app designed to transform skincare into a personalized experience. Designed for the busy, blue collar worker to the edgy athletes, Solaris analyzes real-time data including UV exposure, sweat levels, hydration, and sleep patterns to deliver tailored recommendations and skincare support.
Provides continuous adaption based on real-time skin and environment data.
To address possible comfortability and price issues, Our ring comes in two materials - titanium and silicon. Our ring designs and colors are gender-neutral.
Our app offers dynamic, data-driven personalization, recommended routines and proactive strategies, skincare streaks for gamifying goal setting, product recommendations, and an AI voice chat.
Our skincare app and ring are highly scalable, especially within tech-driven communities worldwide. With increasing demand for personalized skincare solutions, our AI-powered approach can adapt to different markets by leveraging localized product recommendations and partnerships. The digital nature of our app allows for easy global expansion, while the ring can be distributed internationally through e-commerce and retail partnerships. By focusing on regions with high smartphone adoption and interest in beauty tech, we can strategically introduce our solution to global markets while maintaining adaptability to diverse skincare needs.
Visual Design
Ads I created for the marketing campaign
Market, Inclusivity &
Impact
While Solaris focuses on bridging the gap between skincare and men through marketing and branding, it is a gender-neutral product that can be used by anyone interested in transforming their approach to skincare. Solaris is designed for all skin types, genders, and other diversifying conditions, such as language, skin conditions, lifestyles, and more!
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Personalization: Effectively combines AI and data-driven results to provide a personalized experience to the end user.
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Ensures Convenience: Users can easily track their progress and adjust their routine based on constraints or changing conditions.
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Encourages Consistency: Uses progress tracking to counteract forgetfulness and time constraints.
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Scalability: Appeals to diverse groups
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Aligns with Market Trends: Supports the rise of gender-neutral skincare, gamification, and wellness tech.
In addition to social inclusivity, we want Solaris to be equitable financially. Our app offers skincare enthusiasts a free version with basic recommendations and information to help educate best practices. Furthermore, the Solaris app offers device integration for those who already have a smart, wearable gadget that collects relevant metrics.
Prioritizing sustainability within Solaris is primarily to be featured in the product material and packaging. Our rings are made of titanium and silicon - materials that are eco-friendly and produced from recycled sources. Packaging will also be made from recycled, biodegradable material that aligns with L’Oreal’s commitment to practice environmental conservation.
To assess the success of our skincare app and ring, we will track key performance indicators (KPIs) such as the number of app downloads, active users, and premium subscribers, including their purchase frequency. We will also evaluate the number of ring units sold through periodic assessments and analyze user feedback on both the app and ring, focusing on adaptability, inclusivity, accessibility, and overall user experience. Additional metrics include waste reduction measurements, market evaluation based on user demographics and brand awareness, and social media engagement through collaborations and content performance. Lastly, we will measure the effectiveness of in-app product recommendations, revenue growth, and user retention rates to ensure long-term success.
Our skincare ring will be priced between $200 and $300, ensuring feasibility by covering costs related to product engineering, hardware and software development, distribution, and marketing. Profitability will be driven by our unique AI-personalization feature, available exclusively to premium members through a $5.99 monthly subscription. Additional revenue streams include in-app product recommendations and partnerships, such as offering tester L’Oréal products to long-term premium members, enhancing user retention and engagement. By leveraging both hardware sales and a recurring revenue model, our solution has strong potential for sustainability and profitability in the skincare tech market.
#GameOn